ADAS.ie partner Mobileye teams up with Ford

Mobileye, a world-leader in vision-safety technology, whose distribution partner in Ireland for collision avoidance systems is ADAS.ie, has announced a collaboration with Ford Motor Company on cutting-edge driver-assistance systems across Ford’s global product line-up.

As the chosen supplier of vision-sensing technology for Ford’s advanced driver-assistance systems (ADAS), Mobileye will provide its EyeQ® family of devices, together with vision-processing software, to support Level 1 and Level 2 ADAS in Ford vehicles globally.

“It is a privilege to extend and expand our long-standing collaboration with a company that is so committed to safety on behalf of its global customer base,” said Professor Amnon Shashua, president and CEO of Mobileye. “We look forward to working closely together to bring these functionalities to market in the full Ford product line-up.”

Working together, Ford and Mobileye have agreed to the following:

  • Ford and Mobileye will offer better camera-based detection capabilities for ADAS, including improved forward-collision warning; vehicle, pedestrian and cyclist detection; plus lane-keeping features.
  • Mobileye will provide its suite of EyeQ sensing technology to support Ford Co-Pilot360™ Technology available ADAS features, such as Lane-Keeping System, auto high-beam headlamps, Pre-Collision Assist with Automatic Emergency Braking, and Adaptive Cruise Control with Stop-and-Go and Lane-Centering.
  • Ford will display Mobileye’s name in vehicles through the inclusion of its logo in the automaker’s SYNC® ADAS communication displays, making customers aware that some Ford Co-Pilot360 Technology features use sensing capabilities provided by Mobileye.

Lisa Drake of Ford Motor Company commented: “By customizing Mobileye’s excellent software and sensing technology, Ford’s great driver-assist features will continue to evolve and provide customers with confidence on the road throughout the life of their vehicles.”

For more, see https://media.ford.com/content/fordmedia/fna/us/en/news/2020/07/20/ford-mobileye-camera-based-collision-avoidance.html